Manicleworld

To promote their products, reach their audience, and attract new customers, each company needs a workable marketing strategy. But that’s not the case for most companies and managers. Even experienced marketers struggle with creating effective strategies. Shocked? Here are some of the reasons behind the failure of marketing strategies Reasons Marketing Strategies Fail Not Knowing Your Audience First thing first - know your audience. How dare you start a company with “People’’, “Young and Old”, “Africans” or “Young People” in mind as your audience? That shows how little you know about target audience in feasible marketing. To create a successful marketing plan, you should know who you’re marketing to. Market research should be one of the first steps in your planning process. Having a blurry idea who your target audience is can lead to producing and offering goods, services or contents that contradicts the potential customers’ interests. You must be able to spe