Manicleworld

How To Make Your Brand Different from Your Competitors WHO IS YOUR CUSTOMER? Who are the potential customers and how will you reach them? They are the reason why you have a business in the first place. The business idea is about solving their problem, therefore you need to know who they are, where they are, what they need, and how to reach them. The fashion business is quite vast so you can not just come up with a blanket mission statement like “I want to make quality and affordable clothes for all functions.” That is vague and caters to the whole population of consumers in your location.  No start-up can seriously aim to serve every single tailoring need in their location alone. You simply do not have the resources to achieve that. Before you start using up your limited resources let us sit down and sort this out first! Find Your Niche A start-up cannot expect to compete with the bigger boys in any industry. But as an underdog, the crumbs falling from their table is enough to grow big