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What you must know before starting a business in Nigeria I wish to congratulate you for taking a step to read this first before starting your business. Many never did, and that's why many businesses have closed down prematurely. In this blog post is a collection of instructions born out of lessons learnt from my 6 years experience of failure and success in business. In a nutshell, I hate too many theories and little practical experiences. So you can trust what you are about to read. Let's get to work. 17 Things to consider before starting a business in Nigeria 1 Understand the business Idea The first thing to do before starting a business in Nigeria is to have a good understanding of the business idea you want to start. Note that business is not done in isolation. You will talk to people about your business, and at least prove to people that your business is worth patronizing. People are however convinced to the extent that you are convinced about what you ar

How to generate leads through blog posts One major sign of a growing business is an increase in the number of customers or clients (however you refer to your leads) that request for your product/services. While there are many ways to generate these new customers, I will teach you in detail the power and importance of one of the many ways - blogging, and how to maximize it.  Recently I did a blog post for a client of mine who majors in fabrics business in Nigeria. In less than a month, she had several customers contacting her through the post, and making enquiry on her product. If you are new in business, we call these people 'Leads'. Now, I'm about to show you what I did that had practical results, not something I read on a blog.  How to grow your customer list through blogging 1 Start a blog The best way to start a thing is by STARTING. To some, starting a blog looks like a huge mountain. Some feel you've got to have some N1,000 dollars in your acc

Challenges of authors and upcoming writers in Nigeria and how to overcome them: 12 tips Take it or leave it, Nigeria is one of the most blessed countries of the world when it comes to writing. Not only are we many, but also, some of us have gone ahead to win international awards in writing. Even Nigerians in diaspora are not left out. Today, we have famous Nigerian writers like Wole Soyinka, Chimamanda Ngozi Adichie, Ben Okri, Lola Shoneyin, J P Clark, Biyi Bandele, Niyi Osundare, Elnathan John, etc, and yet, I'm sure some might not even know all of these guys I mentioned.  But there are new writers, some of which have written several books, yet to be published. We have younger generations whose story might have as much flavor, if not more, as the ones that are popular. Some of them die without their books ever seeing the rising sun. Some switch from the writing profession to other things to make ends meet. Personally, I have over 5 books some of which are as old as 10