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Niche Marketing: How To Make Your Brand Different from Your Competitors

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How To Make Your Brand Different from Your Competitors WHO IS YOUR CUSTOMER? Who are the potential customers and how will you reach them? They are the reason why you have a business in the first place. The business idea is about solving their problem, therefore you need to know who they are, where they are, what they need, and how to reach them. The fashion business is quite vast so you can not just come up with a blanket mission statement like “I want to make quality and affordable clothes for all functions.” That is vague and caters to the whole population of consumers in your location.  No start-up can seriously aim to serve every single tailoring need in their location alone. You simply do not have the resources to achieve that. Before you start using up your limited resources let us sit down and sort this out first! Find Your Niche A start-up cannot expect to compete with the bigger boys in any industry. But as an underdog, the crumbs falling from their table is enough to grow...

How to start a Business in Nigeria From abroad

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Business naturally is an activity involving one personally but this age/era/generation has devised means and created jobs which do not require one's presence and can be run from anywhere in the world. Now, a business owner can be abroad and successfully run his business in Nigeria. Nigeria as a country is blessed with numerous Natural Resources which people can invest in and make a profit. Lots of Investors have come down to Nigeria to take calculated risks of Investment in lots of areas. Some started a business and left the country, but this didn't stop the growth of their company cos they took adequate measures and steps required, and that have resulted in the growth and their profit-making. It is obvious that it is challenging, and tasking to physically run a business, let alone talk of running from another country. It's a difficult step to take but in the end, the profit is worth the risk. This article will enlighten you on how you can run your business in Nigeria from ...

18 Business Movies to Watch with Business Principles and Lessons

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Who says learning about business has to be dull and boring? How about take a comfy position, relax, grab a bowl of popcorn, or not, and learn a truckload of relevant tips for your business? If that sounds good. We definitely wouldn’t leave you without recommendations.  We have compiled a list of relevant movies to help you explore the challenges and problems in different business industries, as well as the full range of successful approaches that individuals have taken, not excluding their plights. Each of these business movies holds important lessons.  No matter where you currently stand, you’ll definitely find some inspiration by watching the movies featured in this blog post. Here are the top 18 relatable and wildly entertaining movies all business owners and entrepreneurs should watch, as soon as possible, for inspiration and a jolt of motivation. E N J O Y!  18 Business Movies with Business Principles and Lessons   1. THE WOLF OF WALL STREET  Looking f...